Campaign details
Brand: DomexLead Agency: MindshareRegion: APAC
Strategy
Objective
Domex a well-known brand in Southern India wanted to establish itself as a superior brand within the 'disinfection space' in the Non-south markets. Domex disinfectant, India's first brand to use sodium hypochlorite which kills 99.9% of the coronavirus virus, responded with agility to the Covid-19 crisis by pivoting from being just a toilet cleaner brand to a brand promising superior disinfection. It targeted surface hygiene and activated its core surface cleaner with a superior 'Kills coronavirus in 60seconds' claim - first surface cleaner in market to...