Dove: #CheckYourself

Dove, a personal care brand, launched a campaign in Sweden to educate young women about the importance of self-checking for signs of breast cancer and amplify the association between Dove and Pink Ribbon.

Toiletries & cosmetics (general)
Sweden

Campaign details

Brand: Dove Lead Agency: Mindshare Sweden Region: EMEA

Strategy

Objective

In Sweden, breast cancer is the most common cancer diagnosis among women. Whilst most young women are aware of the risk of breast cancer, they don't know how to perform a self-check. Many just wait until they are over 40 and get called for hospital-b

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