DTAC: Blink for your reward

DTAC, a mobile phone operator, launched a campaign in India to enhance the user's experience in its reward loyalty programme.

Campaign details

Brand: DTAC Lead Agency: POKKT Region: APAC

Strategy

Objective

In the current world engagement with consumers is becoming more and more challenging for marketeers. Thousands of brands try to get consumer attention with various promotions and new creative formats. As the users interest levels peek, various techno