DTAC: Blink for your reward

DTAC, a mobile phone operator, launched a campaign in India to enhance the user's experience in its reward loyalty programme.

Campaign details

Brand: DTACLead Agency: POKKTRegion: APAC

Strategy

Objective

In the current world engagement with consumers is becoming more and more challenging for marketeers. Thousands of brands try to get consumer attention with various promotions and new creative formats. As the users interest levels peek, various technological portals records these physiological changes, creating a database which can then be used to enhance their experience further. This in turn helps in building consumer engagement making them feel connected with the brand.

Target Audience

Majority of consumers are tech-savvy and use telecommunications products every day, and that's...

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