Eicher Motors Limited (Royal Enfield): Made like a gun, goes like a bullet

Royal Enfield, a motorcycle brand, increased its conversion rate by 420% in Indonesia despite the COVID-19 lockdown.

Campaign details

Brand: Eicher Motors Limited (Royal Enfield) Agency: Toolbar Digital (DM Pratama Communication)

Strategy

Objective

In the extraordinary situation of Covid-19 pandemic, Royal Enfield motorcycles needed to find ways to connect with their potential consumers especially when the Royal Enfield's stores across Indonesia had to be closed in April–May 2020 during the loc