Ford: An everest adventure with AI

Ford, a car brand, launched a campaign in Vietnam to make the Ford Everest the top SUV in the country.

Campaign details

Brand: Ford Everest Lead Agency: Mindshare Vietnam Region: APAC

Strategy

Objective

The car itself was a major innovation, Henry Ford was one of the pioneers. Innovation is in Ford's DNA. However, every year the industry as a whole competes to see who can bring the latest and greatest innovations to the market in terms of features,