Ford: Live the Ranger life – data beats COVID

Ford, a car manufacturer, launched a campaign in Vietnam to encourage sales of the Ford Ranger despite the outbreak of the COVID-19 pandemic.

Campaign details

Brand: Ford Ranger Lead Agency: Mindshare Vietnam Region: APAC

Strategy

Objective

Vietnam's automotive industry has grown significantly in recent years thanks to the country's fast-growing middle class.

As the COVID-19 pandemic disrupted business as usual and threw the economic outlook into uncertainty, the automotive industry was under fire. Vietnam underwent social distancing, extended school closures and travel restrictions which, on top of the l