Friesland Campina: Frisian Flag 123 “Catch to Grow” AR Mobile Campaign

Frisian Flag, a dairy product brand, launched an immersive mobile game in Indonesia to increase brand awareness, drive an uplift in brand consideration and spark brand loyalty.

Campaign details

Brand: Friesland Campina - Frisian Flag Agency: ADA Asia

Strategy

Objective

Frisian Flag, one of the leading manufacturers of dairy-based products for children in Indonesia, faced several major challenges for its Frisian Flag 123 milk var

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