Frisian Flag: 123 “Catch to Grow” AR mobile campaign

Frisian Flag, a dairy product drinks brand, launched its augmented reality (AR) mobile campaign Frisian Flag 123 Catch to Grow to increase brand awareness and engagement and drive an uplift in brand consideration in Indonesia.

Campaign details

Brand: Friesland Campina - Frisian Flag Agency: ADA Asia Region: APAC

Strategy

Objective

Frisian Flag, one of the leading manufacturers of dairy-based products for children in Indonesia, faced several major challenges for its Frisian Flag

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