Friso: Winning over Vietnamese Moms with a unique proposition

Friso, a brand of formula milk, increased sales and engagement in Vietnam by partnering with e-commerce platform Lazada to launch a CRM campaign that targeted Facebook users.

Campaign details

Brand: Friso Agency: N/A

Strategy

Brand Context - In the Premium Infant formula milk, Friso – leads the category and well-known for "easy-digestion" by Vietnamese moms. With leading position, Friso also pioneered in new growing trend and channels, especially booming e-commerce.

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