Fuzetea: Launching into the world of giants

Fuzetea+, a brand of tea, used mobile to increase consideration of its brand among youth in Vietnam.

Campaign details

Brand: Fuzetea+ Lead Agency: MediaCom Vietnam Region: Vietnam

Strategy

Objective

The RTD tea category of Vietnam is one of the most competitive and fast growing categories in Vietnam. Being a beverage giant of Vietnam, the Coca-Cola Company decided to enter this growing category with the launch of Fuzetea+ in late 2017. The chall

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