Garnier: #GreenBeauty

Garnier, a beauty product brand, launched a campaign in Indonesia to highlight its brand purpose to protect the environment and reduce plastic consumption.

Campaign details

Brand: KIEHL'S Lead Agency: PT. L'OREAL INDONESIA Region: APAC

Strategy

Objective

Compared with general cosmetic products, the market share of green cosmetic products in Indonesia remains relatively low. The intent to purchase was clearly there, as one study indicated that nearly 63% of consumers had the intent to buy green skinca