Goibibo: AI That Powers Experience For Millennials

Goibibo, a travel commerce platform, engaged consumers in India by launching an AI-based targeting programme that delivered personalised communications to its audiences.

Campaign details

Brand: Goibibo Lead Agency: Vizury Region: APAC



The millennial consumers of today want to DO and BE More, MORE than they ever did.

They seek More experience and adventure.

Tourism in India also has witnessed a significant rise considering the natural beauty spread across the country.