Goibibo: AI That Powers Experience For Millennials

Goibibo, a travel commerce platform, engaged consumers in India by launching an AI-based targeting programme that delivered personalised communications to its audiences.

Campaign details

Brand: Goibibo Lead Agency: Vizury Region: APAC

Strategy

Background

The millennial consumers of today want to DO and BE More, MORE than they ever did.

They seek More experience and adventure.

Tourism in India also has witnessed a significant rise considering the natural beauty spread across the country.