Good Doctor Indonesia: Serba Salah Kompres Atau Bawang? Tanya Dokternya Sekarang!

Good Doctor, the healthcare brand, carried out a campaign to acquire new users of its app in Indonesia.

Campaign details

Brand: Good Doctor Lead Agency: FTW - Flock Creative Network Region: APAC

Strategy

Objective

Telemedicine app penetration in Indonesia is still low at approximately 47% among internet users (source: Nielsen, 2020).

In 2020, the pandemic has forced people to shift their behavior and adopt the new way of purchasing medicine or having a doctor consultation. Most of the key players in the category have benefited from the situation and experienced significant user g