Gushers/Fruit by the Foot: #BlackVoicesCreate

Gushers and Fruit by the Foot, two fruit snack brands, gave a voice back to sponsored Black creators on TikTok by creating a program that elevated them in the US.

Campaign details

Brand: Gushers & Fruit by the Foot Agency: Mindshare New York

Strategy

Objective

Gushers and Fruit by the Foot had historically marketed themselves as fun fruit snacks brands for mom to stuff into her kids' lunchboxes, but in recent years the chewy fruity brands had repositioned themselves to directly target teens and had, specif