Hammerhead Navigation: Hammerhead

This case study describes how Hammerhead Navigation developed a new navigating system for bicycles.

Hammerhead Navigation: Hammerhead

Campaign details

Brand: Hammerhead Navigation Agency: R/GA + Hammerhead Navigation Category: Mobile App and The Internet of Things Region: NA

Objective

Cycling has exploded in popularity worldwide, but there remains no safe way to navigate on a bicycle and no comprehensive software specific to the training and social needs of cyclists. We set out to change all this.