Honey Nut Cheerios: Hacking Prime Day

Cereal brand Honey Nut Cheerios created an Amazon Prime giveaway to make it the top recommendation on Alexa and secure its voice commerce future.

Campaign details

Brand: Honey Nut Cheerios Lead Agency: Mindshare Region: North America

Objective

What if you could guarantee that your product would top the shopping lists for Amazon Prime members? By 2020, research shows voice shopping will grow from $2 billion to $40 billion USD. This is driven by Amazon's Echo (aka Alexa), which leads its com

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