Ichi Ocha: Riding on the Fifa World Cup Fever Through Game in a Game

Ichi Ocha, a ready-to-drink green tea product, promoted its brand in Indonesia during the FIFA World Cup by launching a penalty shootout game on mobile.

Campaign details

Brand: Ichi Ocha Lead Agency: Mindshare Indonesia & Pokkt Indonesia Region: Indonesia

Strategy

Objective

The Fifa World Cup is .., Oh Yes! You can already hear the cheer from the crowd stadiums, don't you? Soccer is the most popular game and FIFA enjoys the highest popularity amongst gaming tournaments. In Indonesia, youth treat soccer like religion and

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