İşbank: Maximum İşyerim App

Isbank, a banking brand, increased downloads of its digital payment app Maximum Isyerim in Turkey by utilising local news sites and industry-related websites.

Campaign details

Brand: İşbank Agency: İşbank Region: EMEA

Strategy

Objective

Maximum İşyerim is a digital payment platform that enables commercial customers to accept payment via their smart phones. There are "Linkle Tahsilat" (Pay by Link) and "QR POS" solutions that can be used via the Maximum İşyerim app. The merchants whoaccept payments from millions of local Maximum Mobil wallet users through the "QR POS" solution. In addition, merchants can accept payment via QR from billions of Alipay, UnionPay and WeChat Pay digital wallet users.

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