İşbank: Virtual Assistant Maxi - Covid-19 Adaption

Isbank, a banking brand, ran a PR campaign across Turkey to raise customer awareness of Isbank's AI-based virtual assistant Maxi, who assisted customers throughout the coronavirus pandemic.

Campaign details

Brand: İşbank Agency: İşbank Region: EMEA



As COVID-19 (also called coronavirus) cases increased in numbers and severity in Turkey, people went into self-isolation in an effort to preserve their health. Like with more countries across the world, the pandemic put a halt to normal, everyday lif

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