iStock: Diretor de Criação Jr.

Image bank iStock used Facebook and Canvas to generate brand awareness in Brazil.

Campaign details

Brand: iStock Agency: Mirum Agency Region: LATAM

Objectives

To create awareness of the communication to reach more than 70% of the target audience, controlling frequency cap of canvas ads.

Target audience

Brazilian, males and females, age 20+, who work in a creative agency and have interests in small business, advertising, marketing, digital marketing, online advertising, photography, digital media, content marketing and design.

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands