Kellogg's Corn Flakes: Make Your Kellogg's Bowl

Kellogg's Corn Flakes, a cereal brand, increased awareness and purchase intent in India by launching new flavours of its cereal and a promotional campaign to show consumers that they're made with real Indian ingredients.

Campaign details

Brand: Kellogg's Corn Flakes Lead Agency: Mindshare India Region: APAC

Strategy

Objective

1 out of 4 Indian claims to skips breakfast and only 3% of them consider that the breakfast is important meal of the day, few key finding from a study done by Kellogg's. In the same study "taste" came out as biggest deciding factor for food choices.

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