Kenneth Cole: High heels! pride collection

Kenneth Cole, a clothing designer, launched its pride-themed clothing collection via the mobile game High Heels!.

Campaign details

Brand: Kenneth Cole Lead Agency: Zynga Region: North America

Strategy

Objective

The strategic objective of the High Heels! Play With Pride Collection was to debut the Kenneth Cole PRIDE 2021 collection in the hit hyper-casual game High Heels!. This collaboration marked the first time that Kenneth Cole's iconic street-smart style