Campaign details
Brand: KFCLead Agency: Yonder MediaRegion: EMEA
Strategy
Objective
Facing increased competition from competing QSR's, as well as the informal sector - KFC looked to Yonder to strategize and implement a mobile-first system, that would help facilitate understanding whether a low-risk, low-tech, easy-to-roll out rewards platform could serve as a viable mechanism to address and stimulate flagging repeat monthly sales, whilst simultaneously providing detailed, rich insights into consumer behaviour and allow for overall consumer relationship management through relevant communication.
To this end, the rewards mechanic would need to understand a consumer's average spend, and...