Kia dealer coop platform: Turning every Kia dealer into a display advertising expert

Kia, an automotive brand, successfully increased its web and showroom traffic using a search optimisation and digital display strategy that introduced its Spanish consumers to a more digital shopping experience.

Campaign details

Brand: KIALead agency: Havas Media SpainRegion: EMEA

Strategy

Objective

Kia came to us with an interesting challenge: they wanted to increase KIA dealer's web traffic, optimize display ad campaigns so this could increase showroom traffic and finally, maximize the conversion rate from impression to physical visits and commercial offers.

The idea was also to plant the first seed of digital transformation within a community that was infamous for being old school regarding the use of technology.

Target Audience

We were targeting people who turn to the internet before they buy a car, that...

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