Campaign details
Brand: KIALead agency: Havas Media SpainRegion: EMEA
Strategy
Objective
Kia came to us with an interesting challenge: they wanted to increase KIA dealer's web traffic, optimize display ad campaigns so this could increase showroom traffic and finally, maximize the conversion rate from impression to physical visits and commercial offers.
The idea was also to plant the first seed of digital transformation within a community that was infamous for being old school regarding the use of technology.
Target Audience
We were targeting people who turn to the internet before they buy a car, that...