Kia: Sonet revs up with interactive voice ads

Kia, an automotive manufacturer, launched a campaign to establish itself in the Indian car market and promote its new model, Sonet.

Campaign details

Brand: Kia India Lead Agency: Innocean Worldwide Region: APAC

Strategy

Objective

Kia is a multinational automotive manufacturer based in South Korea. In 2017, Kia founded its subsidiary company in India. aiming to produce several models that were developed specifically for the Indian market.