LACTOGROW: Dream big – grow happy campaign

Lactogrow, the growing up milk brand, wanted to overcome its main competitors and establish prominence in the category in Indonesia.

Campaign details

Brand: LACTOGROW Lead Agency: MINDSHARE INDONESIA Region: APAC

Strategy

Objective

Driving strong audience recruitment and retention by leveraging the grow happy philosophy.

As one of the key players in the Growing Up Milk mass premium segment, LACTOGROW seeks to overcome its main competitors and establish prominence in the category. As such, one key challenge that the brand constantly faces is recruitment of users. This