Campaign details
Brand: Lazada IndonesiaLead Agency: PantareiRegion: APAC
Strategy
Objective
2020 was a tough year for Indonesian fashion industry, one of the largest contributors to Indonesia's GDP in 2019. Major fashion weeks are cancelled, shopping centers are closed, and demands slumped as consumers shift their purchasing priorities to healthcare and home improvement. Indonesian fashion designers are pushed to their breaking point, losing hope as well as sales.
Enter Lazada, southeast Asia's biggest e-commerce platform. While the e-commerce sector has seen a surge of users in the last three years, Lazada lacks a differentiation from its...