Lifebuoy: Connecting people to spread kindness with Lifebuoy #KuatkanKebaikan

Lifebuoy Shampoo, a shampoo brand, connected families in Indonesia via SMS and invited them to send surprise videos to their loved ones.

Campaign details

Brand: Lifebuoy Shampoo Agency: Mindshare

Strategy

Objective

Considering that 87% of Indonesian are Muslim, Ramadan and Eid Al Fitr 1441H are very important for most of Indonesia. Thus Ramadan and Eid Al Fitr become a critical momentum for the business to interact with society, especially their consumer. Furth

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