Lifebuoy: Purpose (Blis)

Lifebuoy, a soap brand, launched a public service campaign in Egypt to remind people that practising good hand hygiene and using any soap brand can help reduce the spread of infections, while reminding people to stay at home.

Campaign details

Brand: Lifebuoy Agency: Magna Region: EMEA



The main strategic objective for Unilever's Lifebuoy campaign was to increase brand awareness while delivering education around hand hygiene and a warning on the curfew across Egypt during the COVID-19 pandemic.

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