Lincoln Navigator 360 VR

Luxury vehicle brand Lincoln crafted a 360 virtual reality experience in the US to allow potential buyers to test a vehicle in various climates and road conditions.

Campaign details

Brand: LincolnLead Agency: Hudson RougeRegion: NA

Strategy

Objective

The objective for 360 VR content was two-fold: 1) test a new tech-forward way to let people step inside the 2018 Lincoln Navigator; and 2) give clients an experience they might not be able to have in a typical test drive. When a client takes a test drive in a vehicle, the client is not able to test out all the vehicle's capabilities in various climates and road conditions. In addition, clients may not be able to demo high demand or rare vehicles.

The vehicle...

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