Campaign details
Brand: L'Oréal Paris Lead Agency: WAVEMAKER INDONESIA Region: APAC
Strategy
Objective
A survey conducted by L'Oréal Paris and Ipsos in 2019 on over 15,500 people in 8 countries revealed that sexual harassment in public spaces is the number one issue faced by women and girls. In response to this, L'Oréal Paris built the STAND-UP campai
