L'Oréal Paris: Helping Indonesians #StandUp with mobile

L'Oreal, the cosmetics brand, built a campaign to help fight street harassment in Indonesia.

Campaign details

Brand: L'Oréal Paris Lead Agency: WAVEMAKER INDONESIA Region: APAC

Strategy

Objective

A survey conducted by L'Oréal Paris and Ipsos in 2019 on over 15,500 people in 8 countries revealed that sexual harassment in public spaces is the number one issue faced by women and girls. In response to this, L'Oréal Paris built the STAND-UP campai