L'Oréal Paris: Stand up against street harassment

L'Oreal, the cosmetics brand, built a campaign to increase awareness of street harassment in Indonesia.

Campaign details

Brand: L'OREAL PARIS Lead Agency: M&C SAATCHI, WAVEMAKER, INMOBI Region: APAC

Strategy

Objective

According to a 2019 survey conducted by L'Oréal Paris and Ipsos on over 15,500 people in 8 countries, sexual harassment in public places is the most common issue faced by women and girls. In response, L'Oréal Paris created the STAND-UP campaign/movem