L'Oréal Paris: #StandUp against street harassment

L'Oréal Paris, a beauty brand, partnered with Hollaback!, a non-profit organisation, to launch the STAND-UP campaign in Indonesia and combat street harassment.

Campaign details

Brand: L'Oréal Indonesia Lead Agency: Wavemaker Indonesia Region: APAC

Strategy

Objective

According to a 2019 survey conducted by L'Oréal Paris and Ipsos on over 15,500 people in 8 countries, street harassment in public places is the most common issue faced by women and girls. In response, L'Oréal Paris created the STAND-UP campaign/movem