Lux: #Unstoppable China

Lux, a personal care brand, launched a campaign in China to fight sexism and connect with Gen Z.

Campaign details

Brand: Unilever / Lux Lead Agency: Mindshare APAC Region: APAC



1 out of 2 women around the world are judged for expressing themselves differently. They face up to 15 sexist judgements every day and 70% of such judgements are related to their appearance. *