MAGGI: Cook your difference to spice up Tet

MAGGI, a brand of seasonings, launched a campaign in Vietnam to get ahead of competitors by focusing on awareness, brand equity and impact on purchase motivation.

Campaign details

Brand: MAGGI Lead Agency: OGILVY VIETNAM Region: APAC

Strategy

Objective

Tet 2021 arrived with an unprecedented challenge. Covid-19 profusely shifted consumer needs and behavior. Consumers have less to spend, they stay in-home more, consume media much differently and more than ever are longing for a brighter new year. (St