McDonald's: What light is that?

McDonald's, the fast food chain, carried out a campaign to increase brand love and create a stronger bond between the brand and consumers in Indonesia.

Campaign details

Brand: McDonald's Indonesia Lead Agency: Leo Burnett Jakarta Region: APAC

Strategy

Objective

To increase brand love and create stronger bond between the brand and consumers, McDonald's launched a collaboration meal with well-known global artists called "Famous Meal". This year McDonald's collaborated with BTS, a Korean boy band who has hundr