Méliuz: Engaging app's users through a location-based strategy

Méliuz, a cashback platform in Brazil, engaged its users while they were shopping at its affiliate supermarkets by displaying the best offers via geo-targeted push notifications.

Campaign details

Brand: MéliuzLead Agency: In LocoRegion: LATAM

Strategy

Objective

Few things are better than saving money. Méliuz is the biggest cashback platform in Brazil. The app's users receive a fraction of the money they spend while shopping at MÉliuz' affiliate stores.

During the campaign, Méliuz main objective was to engage its users during the shopping moment at its affiliate supermarkets displaying the bests offers by geo-targeted push notifications.

In Loco's exclusive location tech mapped over 20 Méliuz' affiliate supermarkets in the state of Minas Gerais, Brazil. This powerful technology differs from GPS because it...

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