Brand: MINDSHARE VIET NAM / TEA+ Lead Agency: MINDSHARE VIETNAM Region: Vietnam
In Vietnam, Ready To Drink Tea (RTDT) is among the most competitive categories within beverages.
In 2017, RTDT category witnessed dramatic decline (volume 2017 declined -15% vs. YA), resulting in the lowest volume of RTDT in the last 10 years. Category performance was affected by acute category product crisis (lead contamination, hygiene issues)