M&M's: Minis Are Back

M&M's, a confectionery brand, launched a multilingual, gamified mobile campaign in Saudi Arabia and the UAE to announce the return of its M&M's Minis.

Campaign details

Brand: M&M's Agency: AdColony Region: EMEA

Strategy

Objective

Due to the heart-breaking pandemic most the people were feeling down and wanted something to lift their moods. And as always chocolate was the sweetest escape. M&M's wanted to engage with its target audience by announcing its iconic M&M's Min

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