Moose Toys and AdColony: Spin the wheel of success for Collins Key

Moose Toys, a toy company, used dynamic end card technology to promote its new Collins Key products.

Campaign details

Brand: Moose ToysLead Agency: PowerPhyl Media SolutionsRegion: North America

Strategy

Objective

Moose Toys aimed to drive awareness for their new Collins Key products as well as incentivize users to engage with the unit to learn more about each product. To emphasize the fun nature of these new toy products, which are based on Collins Key popular YouTube channel, Moose Toys tapped AdColony to develop a campaign which educated target audiences, mainly older kids, through an interactive game component.

Target Audience

In order to reach the Collins Key demographic (mainly girls aged 6-11), this...

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