MPWR: PWR Takeover

MPWR, the digital telco brand, generated mass awareness and gained followers for the brand in Indonesia.

Campaign details

Brand: MPWR Lead Agency: Mata Angin Region: APAC

Strategy

Objective

MPWR is Indonesia's newest brand in the rising category of digital telco. The brand purpose is to empower Indonesian youth (ages 15-21) to take control of their digital life with personalized data plan, absolute control on quota usage management, and