NANKID: #SiapkanSekarang 2.0

Nankid, the growing up milk brand, hoped to position itself as the trusted allergy prevention specialist that mums turn to in Indonesia.

Campaign details

Brand: NESTLE INDONESIALead Agency: MINDSHARE INDONESIARegion: APAC

Strategy

Objective

NANKID is a scientific Growing Up Milk brand that stands for allergy prevention. NANKID is striving to establish prominence as the Allergy Expert in a very competitive category. To do this, the brand needs to build relevance by demonstrating that it is scientifically reliable and understands the contextual plights of children with allergies. In doing so, NANKID hopes to position itself as the trusted allergy prevention specialist moms turn to, to prepare ahead.

As such, we needed to come in strong with substantiated data...

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