NANKID: #SiapkanSekarang 2.0

Nankid, the growing up milk brand, hoped to position itself as the trusted allergy prevention specialist that mums turn to in Indonesia.

Campaign details

Brand: NESTLE INDONESIA Lead Agency: MINDSHARE INDONESIA Region: APAC

Strategy

Objective

NANKID is a scientific Growing Up Milk brand that stands for allergy prevention. NANKID is striving to establish prominence as the Allergy Expert in a very competitive category. To do this, the brand needs to build relevance by demonstrating that it