Nescafé: A cup from home

Nescafé, a coffee brand, grew during the slow period of Ramadan in Indonesia and promoted the brand while encouraging consumers to stay at home during the coronavirus pandemic.

Campaign details

Brand: Nescafé Agency: Publicis Region: APAC



Nescafé as a coffee brand always finds challenges in joining the conversation during Ramadan. Besides the fact that the consumption of coffee always reduces during this month, Nescafé as an international brand also faces more difficulties during the

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