Nescafé: A cup from home

Nescafé, a coffee brand, encouraged consumers to enjoy their coffee from home while spending Ramadan under lockdown in Indonesia.

Campaign details

Brand: Nescafé Agency: Publicis



Nescafé as a coffee brand always finds challenges in joining the conversation during Ramadan. Besides the fact that the consumption of coffee always reduces during this month, Nescafé, as an international brand, also faces more difficulties in riding

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