Nestle: Nescafe Keyf-i Turk Ignation Labs

Nestlé, a food and beverages brand, leveraged the popularity of fortune telling in Turkey to promote its new coffee product Keyf-i Türk.

Campaign details

Brand: Nestle Agency: Mindshare Turkey Region: EMEA

Strategy

Objective

Turkey's most-beloved coffee brand and 80-years coffee expert Nescafé created the brand new Keyf-i Türk, is inspired by Turkish coffee which is an inseparable part of Turkish culture and ritual. It aimed to meet with consumers by emphasizing the abil

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