Nokia: VR store

Nokia, a multinational telco company, launched a VR-powered banner ad that allowed Indonesian millennials to interact with the Nokia smartphone online.

Campaign details

Brand: NokiaLead Agency: PokktRegion: Indonesia

Strategy

Objective

The Demand Generation (DG) Campaign to flush out the products (Nokia 3,5,6). In terms of awareness, NOKIA practically still considered at high level. But it must be admitted that now, the audience still know NOKIA as featured phone, while NOKIA as Smartphone awareness considered still low.

So, to achieve better consideration, we need to educate our target audience about NOKIA as smartphone continuously.

Target Audience

Smartphone users, who need devices reliable enough to be their sidekick anytime and anywhere they need it.

Millennials who is a...

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