Nyala: Save20

OCBC NISP, the banking and financial services brand, planned a campaign movement to inspire the Indonesian youth to save money and reach their dreams in Indonesia.

Campaign details

Brand: Nyala by OCBC NISP Lead Agency: Dentsu Region: APAC

Strategy

Objective

At the beginning of 2020, Covid-19 happened. Our lives were halted to a standstill, and up until now, nobody could predict where this situation would take us.

Following the uncertainties, Indonesian youths are trying to come to terms with the reality and shift their focus on what they could do. They were trying their best to make the most of their time at home, which resulting in major behavior shifts in t