OMO: Less Screen Time, More Play

OMO, a laundry detergent brand, deployed bumper ads to remind mothers to keep their children away from mobile devices in Vietnam.

Campaign details

Brand: OMOLead Agency: MindshareRegion: Vietnam

Strategy

Objective

Kids learn from what their parents do. Including being addicted to screens.

“Devoting more attention to your smartphone than your children could mean

they would have improper brain development and emotional disorder.” – University of California Research.

Thousands of children spend up to 6 hours a day on screen. They prefer a smartphone with games, cartoons and toy review videos to any kind of outdoor sports or even to communicating with others. This “Head Down” syndrome gets worse during school vacation ... when kids have plenty...

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