Campaign details
Brand: OMOLead Agency: MindshareRegion: Vietnam
Strategy
Objective
Kids learn from what their parents do. Including being addicted to screens.
“Devoting more attention to your smartphone than your children could mean
they would have improper brain development and emotional disorder.” – University of California Research.
Thousands of children spend up to 6 hours a day on screen. They prefer a smartphone with games, cartoons and toy review videos to any kind of outdoor sports or even to communicating with others. This “Head Down” syndrome gets worse during school vacation ... when kids have plenty...