Oreo: Interests hack

Oreo, a biscuit brand, launched a campaign in Indonesia to increase sales and penetration.

Campaign details

Brand: OreoLead Agency: Leo Burnett IndonesiaRegion: APAC

Strategy

Objective

Whilst Oreo has enjoyed strong brand power, our penetration and growth had stagnated at an average of 4% across the biggest biscuit markets in SEA. To compound our challenge, the biscuits market was suffering from a decline which totalled to –7% by the end of 2020. The strong brand affinity and recognition was not translating into persuasion vs. local brands which offered familiarity and also were accessible in terms of value and imagery.

The objectives for the campaign:

Sales & Penetration: Increase penetration...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands