Oreo: The great cookies takeover

Oreo, the cookie brand, rekindled consumers' excitement around the brand in Indonesia.

Campaign details

Brand: Mondelēz/Oreo Lead Agency: Leo Burnett Indonesia Region: APAC

Strategy

Objective

Oreo has always been known as the most playful cookie in the world, an identity rooted in our Twist Lick & Dunk Ritual! Despite having one of the strongest brand powers compared to other biscuit players in Indonesia as well as the region; our bra